The new year has begun, and the resolutions have started. At both the individual and enterprise levels, resolutions are being made to become healthier, wealthier and even smarter.
Following on the heels of the columns presented last year, focus in this space will continue on the business environment in 2025 with the hope that major advancements will accrue for the benefit of the local small business sector. The most recent review of the Barbados economy by the Central Bank suggests continuous growth at the macro level, which must translate to the lived reality at the micro level as well.
Unlike Patrice Roberts of calypso fame in Trinidad & Tobago, it is not our intention to ‘drink water and mind our business’ but more so, focus more acutely and aggressively on the issues affecting the sector with a view to conclusive change. Consequently, this column has been aptly rebranded Minding Your Business.
We commence with reference to an exploratory survey conducted amongst 25 micro and small firms at the start of the year. The focus was to gather views from business owners on their experiences in 2024 and prospects for the new year. The general perception was one of increased cost of operations in 2024 and heightened compliance issues. Accordingly, the pleas of those in the sector is for some reprieve in the cost of business namely fuel, utilities, VAT, and shipping costs. Some solutions proffered include improving access to finance, reducing regulatory burden and exploring ways to minimise the cost of raw materials and shipping.
To better assess the economic picture for the new year and to plan advocacy and programmatic responses, the Small Business Association of Barbados hosted a webinar in January with economist Jeremy Stephen to give business owners some insights into what the new year portends for the sector.
There were some key takeaways including the positive trends for the local economy based on prior year’s performance. These include:
- Sustained economic growth surpassing global averages.
- Improved fiscal position with a notable surplus.
- Declining unemployment rates indicate a strengthening labour market.
Major challenges to the economy were highlighted such as
- Vulnerability to external shocks, especially in tourism and agriculture.
- Need for diversification to reduce over-reliance in sectors like tourism.
The former head of the Barbados Economic Society underscored that while notable improvement was seen in the macroeconomic fundamentals, there was a need to consider the 2025 outlook for small businesses. He opined that the trickle-down economic theory “if you take care of the big, the small will survive”, did not work. The micro economic fundamentals needed to be addressed so households and businesses could share the economic prosperity.
The session underscored major challenges confronting small firms including:
- Access to Finance
The current banking landscape and overall financial market remained restrictive, with stringent lending criteria and a complex process for small business loans.
- Regulatory Burden
Small businesses often struggle with navigating the complex regulatory environment in Barbados. Businesses are faced with the additional cost of compliance to operate and the burden of accessing some government services.
- Digital Adoption
The Caribbean's small business sector lags in terms of digital adoption. A key challenge is the gap in technology, skills and infrastructure. Many small firms lack the resources to invest in digital tools, and without this capacity, run the risk of becoming uncompetitive. In particular, the rise of generative AI and quantum technology poses a threat to businesses that are slow to adapt.
- Market Access
Access to global and local markets is key to growth for the small business sector. As such firms must seek to improve their access to relevant information about market opportunities and develop the capacity to maximse on market share, domestically or through internationalisation.
These four areas represent the key opportunities for growth within the sector in the ensuing year. Through improvement in the regulatory environment and strategic programming to address capacity building and expansion, the business landscape can be transformed.
Opportunities for Small Business
Notwithstanding the challenges identified, there remain several opportunities for growth and innovation, particularly in response to technological advancements and changing market trends. Some of these included:
- E-commerce Expansion
The rise in e-commerce offers a major opportunity for small businesses to expand their reach beyond local markets. The global shift towards online retail and digital transactions presents an avenue for small businesses to access international markets.
- Sustainable Business Practices
As global environmental concerns grow, businesses that prioritise sustainability may gain competitive advantages. This is particularly important in a region where climate change directly affects sectors like agriculture, and businesses that develop eco-friendly practices may resonate with consumers and investors.
- Niche Market Development
Small businesses have the flexibility to develop niche products and services. In a rapidly changing world, catering to specific consumer needs can lead to sustainable business models, as long as these businesses identify and adapt to trends early.
With the rebound of the local economy from the COVID-19 pandemic and the recorded consistent economic growth over several quarters, it can be safe to project that households and businesses ought to benefit from this growth. These matters will be top of mind in the ensuing months as we seek to represent the SME sector in this space. The interventionist and enabling role of Government is needed now more than ever. The uncertainty in the global supply chains, the frailty of the regional integration project and Barbados’ small open economy that will create a highly competitive business climate, necessities policies and programmes to protect local sectors and livelihoods.
