A Message from the CEO - December 2020

Dear Member,

As the year draws to an end and the situation around the world with regards to COVID-19 continues to evolve, bringing unprecedented and relentless levels of change to the global business environment, I wish to take this time to encourage you to maintain a positive perspective - never back down or give in! Allow the unforeseen challenges and hardships which occurred this year to fuel your desire and drive to suceed.



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Indeed, the COVID-19 pandemic has dealt a deleterious impact to every facet of life as we know it, and in a particularly unforgiving way to our socio-economic climate. However, it has also forced us to upgrade our way of conducting business and has exposed our weak spots like never before.

It is in this context, that I wish to suggest that small business practitioners see the upcoming year as a time for growth and continued operational adjustments. Do not run from the 'new normal' this year has presented or the changes still to come, but instead embrace it all and find ways to adapt and remain resilient. It is in times of crisis that our strongest selves emerge!

The Small Business Association of Barbados will remain committed to our members and the local small business sector as we continue to venture into these uncertain times and will find new and improved methods and opportunities to ensure that our members not only survive but thrive in 2021.

On behalf of the Board of Directors, management and staff of the SBA, I wish to extend sincere Season's Greetings to all. God bless!