8 Steps to Build an Internationally Recognisable Brand

Small business owners persistently face the dilemma of limited access to newer and larger markets to expand their business operations and increase their profitability.
Small business owners persistently face the dilemma of limited access to newer and larger markets to expand their business operations and increase their profitability. However, in this technologically advanced era, driven by social media platforms on the internet, businesses now have an even greater opportunity to gain world-wide recognition and demand.
The journey towards obtaining global accreditation not only takes time and meticulous effort, but requires a true understanding of the company’s long-term objectives for success. 
In light of this, the first step towards developing an internationally recognisable brand would be to create or review your business model and answer the following questions – What do you offer to your target market? Would your good or service be desirable to similar markets across the globe? How will your products be delivered to consumers living abroad?
To answer these questions effectively, thorough market research must be conducted and analysed. Once this has been completed, business owners must get to know their competitors. This requires an in-depth study of the companies which offer similar value propositions to the public. In doing so, you will detect what must be changed or altered in your business model to grant you a competitive advantage.
The third step would therefore be to perfect your product or service based on the conclusions drawn from the business analysis and competitor-study. You must be willing to provide irresistible value and quality to your prospective market and be determined to exceed consumer expectations to separate yourself from your competitors. Focus on building and maintaining a reputation of credibility and reliability.
Fourthly, in order to become a globally recognised brand, you must have a brand - manufacturing a product or providing a service is not sufficient! Business owners must give thought to what the image and story line of their business will be to help them create a memorable presence in the market. Branding necessities include a professional logo, distinct corporate colours and a relatable corporate persona. The latter speaks to what customers feel when they think about your company’s brand. What do they associate the company with other than
good products or services? Positive corporate personas can be achieved by inter alia sponsoring various social events or donating to causes and charities which are important to your community.
The concept of a corporate persona becomes very important for the fifth step, that is, to become easily accessible to the public and to stay connected and relevant. This involves creating social media pages for your business and developing an e-commerce website to facilitate convenient shopping of your goods and services. It is imperative to keep with the times and if you wish to access larger markets, there is none larger than the world, which is available online.
Staying consistently connected and relevant also involves frequently posting online and engaging followers in relevant discussions.
Being vocal about pertinent issues affecting your industry, market or region can also remind consumers of your brand’s existence and loyalty to them. The goal is to be present at all times!
The sixth step involves making investments in the technological and marketing aspects of your business. Small business owners must ensure that they keep up-to-date with the latest technology and software needed to provide consumers with the highest quality products. Additionally, engaging in online marketing campaigns and boosting content posts to reach wider audiences can be a worthy investment that brings satisfactory returns.
The next step relates to customer service. Your business and brand is only as good as the people who manage and work for it. It is therefore crucial that the interactions between the associates of your company and potential or returning customers remain at a high standard. Focusing on providing top class service is always the wisest move. This is because satisfied customers will provide you with free marketing assistance through referrals and online testimonies which further increase your brand’s reach.

Finally, find an expert! Don’t be afraid to seek expert advice in areas that you are not au fait with. Forming alliances with other companies who have already expanded their brand’s reach may help to propel your business forward in numerous ways. For instance, teaming up with global brands can aid you in achieving much needed brand exposure in markets already accessed by the partnering company. The additional help may also prove useful when it comes to completing the necessary forms for funding or satisfying export regulations. Additionally, companies will benefit from the combination of technological and manufacturing resources experienced in a partnership by being able to meet high consumer demands. This will inevitably help you to build a brand worthy of international recognition through ensuring that your business is fully prepared for high volume operations.